Project Snapshot
Client: Deirdre Murphy Art
Project Type: Artist portfolio refresh & branding
Scope: Site audit, information architecture, UX/UI design, Squarespace website design, logo design, typography system, color palette
Expertise: Web design, brand identity, content strategy, art direction
Deirdre Murphy is a contemporary visual artist whose work explores color, pattern, and storytelling through nature-inspired abstraction. I’ve had the privilege of managing her website for the past five years, ensuring her evolving portfolio was accessible to galleries, collectors, and students. In 2025, we took things a step further by creating a complete brand identity and a refreshed website that better reflects the sophistication and vibrancy of her work today.
The Vision
Deirdre wanted her online presence to feel as dynamic and polished as her paintings. Our goal was to design a website that not only showcased her art beautifully but also supported her storytelling, teaching, and professional achievements.
Our Approach
Instead of starting from scratch, I worked from years of insight into her needs and audience behavior. Together, we developed a new brand identity — including a custom wordmark logo, timeless typography system, and a Scandinavian-inspired color palette — and applied it to a streamlined, modern Squarespace website.
Key Features:
Logo & Branding Set: Clean wordmark and cohesive visual language
Website Refresh: Simplified navigation, immersive portfolio galleries, and storytelling-driven pages
Responsive Design: Optimized for mobile and tablet viewing
Content Strategy: Clear pathways for exploring work, reading press, and learning about her teaching practice
SEO Optimization: Metadata, alt text, and structure built for discoverability
