Project Snapshot

Client: Deirdre Murphy Art

Project Type: Artist portfolio refresh & branding

Scope: Site audit, information architecture, UX/UI design, Squarespace website design, logo design, typography system, color palette

Expertise: Web design, brand identity, content strategy, art direction

Deirdre Murphy is a contemporary visual artist whose work explores color, pattern, and storytelling through nature-inspired abstraction. I’ve had the privilege of managing her website for the past five years, ensuring her evolving portfolio was accessible to galleries, collectors, and students. In 2025, we took things a step further by creating a complete brand identity and a refreshed website that better reflects the sophistication and vibrancy of her work today.

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The Vision

Deirdre wanted her online presence to feel as dynamic and polished as her paintings. Our goal was to design a website that not only showcased her art beautifully but also supported her storytelling, teaching, and professional achievements.

Our Approach

Instead of starting from scratch, I worked from years of insight into her needs and audience behavior. Together, we developed a new brand identity — including a custom wordmark logo, timeless typography system, and a Scandinavian-inspired color palette — and applied it to a streamlined, modern Squarespace website.

Key Features:

  1. Logo & Branding Set: Clean wordmark and cohesive visual language

  2. Website Refresh: Simplified navigation, immersive portfolio galleries, and storytelling-driven pages

  3. Responsive Design: Optimized for mobile and tablet viewing

  4. Content Strategy: Clear pathways for exploring work, reading press, and learning about her teaching practice

  5. SEO Optimization: Metadata, alt text, and structure built for discoverability

Website

Transformation

Homepage of artist Deirdre Murphy with a modern building and artistic white wall with geometric patterns and flying birds, showcasing navigation menu with links to about, news, works, exhibitions, contact.
Screenshot of an art and ecology studio's website showcasing various art exhibitions, public art projects, residencies, and a video about the studio practice.
A woman with curly gray hair standing in an art studio, holding a palette and brush, with a large colorful painting of a mountain and landmass behind her. The studio has a window with sunlight streaming in, and art supplies on a table in the foreground.
Screenshot of Deirdre Murphy's website featuring her in an interview video with colorful artwork in the background. The text on the video says, 'You Are Here: Deirdre Murphy Interview' and 'Featured Artist: Deirdre Murphy.'
Webpage showcasing Deirdre Murphy's art, including outdoor and indoor artistic activities, with sections for exhibitions, commissions, residences, academic appointments, education, gallery information, related links, and credits. Features photographs of artists working on paintings and sculptures.
Gallery exhibition with various colorful abstract and nature-inspired artworks on white walls, visitors viewing art, chairs in a waiting area, and information about the exhibition dates.
Screenshot of an art and ecology studio practice website featuring various interviews, projects, and tours related to artist Desiree Murphy, with images of books, artwork, and a rainbow-colored background.
Two performers with dyed blonde hair and wearing bright yellow outfits dance in an art gallery, with several onlookers observing.
A website portfolio page displaying a collection of eight colorful landscape and nature-themed paintings arranged in two columns, with navigation links at the top.
A woman is smiling and standing in a forest with trees, wearing a gray hat and a purple shirt. She is holding a colorful object and there is a large climbing vine arch overhead.
Webpage featuring digital artwork of various birds and nests, with artist Deirdre Murphy's name, navigation options, and a timeline from 2002 to 2024.
A webpage featuring artwork of trees, leaves, and nature scenes in various artistic styles.

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